In light of THQ’s losses last year, they’re looking at expanding revenue streams, and finding new ways to prevent piracy.
Here’s another Gamasutra article covering the news.
The first of these was to prepare a more competitive slate of titles, as outlined in its financial results. The second was to bring in new management talent to product development, along with a four stage greenlight process that would not let games through until they met key competitive technological and gameplay feature benchmarks.Finally, new CFO Colin Slade explained that THQ would be realigning its cost structure along four key elements, notably a company wide plan to reduce infrastructure.
In addition, Slade promised the company would be realigning its resources toward more strategic franchises, instituting a new company-wide operating budget, and making sure its product development and marketing dollars were focused more efficiently on its most competitive titles.
also
Finally, Farrell was optimistic about its first foray into new revenue streams with the upcoming Asian launch of Company Of Heroes Online (pictured), a co-production of its Relic studio and China’s Shanda, which will be free to play but feature paid microtransaction downloads. Farrell wouldn’t say whether the game would be launched in the West any time soon, but said that THQ did “have those rights” and was investigating potential markets, and added that the company was looking into future products of that nature as well.
Fascinating things ahead for Relic! I hope they bring CoHO to North America!
So, three big changes for THQ - 1) a more competitive slate of titles 2) bring in new management talent to product development along with a four stage greenlight process that would not let games through until they met key competitive technological and gameplay feature benchmarks and 3) realigning its cost structure along four key elements, notably a company wide plan to reduce infrastructure.
I suspect Relic, being mentioned in this, has been feeling some of the changes already.